How to Place Ads on Google Ads

Why do you have to advertise on Google? If you don’t know, there are still around 90% of internet users in Indonesia who use Google to find what they want.

And indeed, you can make this your own momentum to make Google a much more effective advertising platform.

Google also provides a service called Google Ads, which allows you to display ads in Google search results using certain keywords.

So how do I place an ad on this Google Ads? Here’s the review!

How to Place Ads on Google Ads

Things you have to prepare before placing ads on Google

1. Define Ad Objectives

First, before you do how to place ads on Google Ads, what you have to prepare is to determine the purpose of your ad first. There are various types of advertising objectives on Google, including:

• Increase website traffic.
• Increase phone calls.
• Encourage potential customers to come to physical stores.
• Brand awareness.
• conversions and so on.

2. Choose a Place or Location to Target Advertise

After that, before you do how to place ads on Google Ads, you can also choose the place or location of your own ad, for example a certain distance from the physical store location.

In essence, you can set whether the ad will be shown in a certain area only or that reaches the entire region/country.

For example, if you want to choose Indonesia as the location for advertising, then you can choose cities in Indonesia that are close to where your business operates to make it more targeted.

3. Keyword Research

Keyword research is indeed an important thing before doing how to place ads on the latest Google Ads. You also have to do research first before doing keyword research. You must do keyword research or keywords that you can do.

Targeting the right keywords and relevant to your business is very important, and greatly affects the success of advertising campaigns on Google. You can do keyword research that is most relevant to your business and the keywords that are most often used by internet users.

You can use tools for keyword research such as:

• KWFinder
• Google Keyword Planner
• Google Suggest

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4. Determine the Budget

In addition, there is also the last thing you have to do before placing your ad on Google, which is to determine the cost budget. This is of course very important, especially if you can determine the type of Google Ads you want to use.

When you determine your advertising budget on Google, the things to pay attention to are:

• Business capacity
• Budget availability
• Desired profit

In fact, the more advertising budget you spend, the more traffic you will get, which will lead to big sales and big profits.

However, you don’t need to worry, advertising on Google Ads is very flexible, even a small budget can still advertise there. How to place ads on Google Ads is indeed quite simple and also practical.

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How to Place Ads on Google Ads

The following are the steps on how to place an ad on Google Ads

• First, you can open your browser and visit https://ads.google.com/home/
• Once Google Ads is open, scroll down and click Get Started Now.
• Next, determine the purpose of the campaign, whether website traffic, brand awareness, sales, leads, product and brand consideration, reach, app promotion, and so on.
• Next select the display type in Google Ads, whether Search Ads, Shopping Ads, Display Ads, Video Ads and Universal Ads.
• After selecting the type of display you want, click Continue to continue.
• Next, select the target location and language used, for example, if you only want to target potential customers in Indonesia, then you can choose a location and Indonesian language.
• If so, now define the target audience, namely those you want to see ads on Google Ads.
• You can also choose your target audience based on their demographics, preferences, behavior, activity on Google Search, how they interact with your business and so on.
• Now you can set a daily budget, or the maximum budget you can spend each day. This budget depends on the cost of clicks per keyword or how many clicks you get in one day.
• If the selected keywords are competitive, then the costs required will be more. This corresponds to the number of clicks you will get that day.
• Next, determine the bidding, either by entrusting Google or by bidding manually. It’s better to rely on Google to assess your cost-per-click, rather than specifying bids manually. If the bid is too low, the ad will not appear. However, if the bidding is too high, it will waste the budget.
• If you have, now add other information about the business and then click Save and Continue.

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• After that enter the keywords that will be used, then click Save and Continue.
• Next, create an ad title and description in the column provided by Google, if you have clicked Save and Continue.
• Next set up billing details, which contain country and time zone, customer info, payment method, payment method.
• If so, check I Agree to the Google Ads terms and conditions then click Submit.
• After that you will receive an advertising billing account form, then transfer it according to the method and payment method that you previously selected.
• After the payment is completed and the ad is approved, then the ad will appear according to the previously specified display.

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How to place ads on Google is not as difficult as you think, even you yourself can do it yourself because it is easy and fast.

However, before knowing how to place an ad on Google, plan carefully in advance, such as the purpose of the ad, where to advertise, keywords and budget for advertising.

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How to place ads on the latest Google Ads is indeed quite important for you to do. In addition, at this time there are indeed a lot of people who want to know or want to do direct advertising on Google.

Therefore, how to place ads on the latest Google Ads is indeed quite important for now.

You can also share how to place ads on this latest Google Ads with your friends or relatives who don’t really understand and want to know more.

That was the information that we can convey about how to place ads on Google Ads. We hope that the information we provide can be useful for you readers.

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