Search Engine Optimization (SEO) is one of the defining factors for the success of any blog. From
By tracking SEO metrics, blog owners can determine how well their content is performing, what
the mistakes they make and which strategy is best for their website. One, SEO
metrics can be confusing. However, according to aggregation of all this datayou can get very
a clear understanding of how your website is responding to specific topics and keywords that you
use.
1. Organic search traffic.
This refers to the number of visitors to your website received through Google searches (excluding
paid advertising). Organic search traffic is one of the most important SEO metrics: Users who visit your site through organic search already need your content because they are actively searching for it, which means there are very high chances of conversions. You can easily check your organic search traffic with Google Analytics.
2. Bounce rate.
Getting organic traffic isn’t enough to drive conversions. Your content needs to be relevant to the reader, and bounce rate is a great way to test this. A website’s bounce rate is
the percentage of users who visited the site but left it immediately without taking any further action
actions. You can check your site’s bounce rates in Google Analytics. High bounce rate
can mean many things, for example:
- The landing page doesn’t match the title and description of the Google results.
- Your site is loading very slowly and users don’t want to wait.
- Your website is confusing and difficult to navigate.
Whatever the real problem, a high bounce rate means you need to do a little digging.
3. Download speed
Even if your site is great, slow loading speeds can ruin all that potential. Internet users are very impatient. They need everything at once, and if they need to wait even more than 3 seconds, they can jump.
Check your page load times in the Page Load Times report in Google Analytics. If your download
the speeds are lagging behind, they must be improved immediately. You can make your site
Faster from:
- Compression of all images;
- Assessment of your hosting;
- Optimizing your database;
- Reduced server response time.
4. Organic CTR.
This metric measures the percentage of clicks you’ve received in relation to the number of times your website has been seen in search results (impressions). For example, if you received 500 impressions and 100 clicks, your CTR would be 20%. You want your click-through rate to be as high as possible because it measures how often users choose your website compared to the competition.
The higher your CTR, the higher your ranking in search results. Google Analytics
shows the click-through rate of all your pages. Analyze high and low pages
CTR. What is the difference between them? Try different meta descriptions and titles until you figure out what works best.
5. Conversion rate.
Different websites have different goals: perhaps you are trying to sell a product or service, you
maybe you are trying to convince users to subscribe to your mailing list, or you might want users to share
your social media content. Increasing your conversion rates is often the primary goal of bloggers, so it’s an important metric to track. To track your conversion rate, set “goals” in Google Analytics so it knows what counts as conversions.
6. Keyword ranking
When you create content targeting specific keywords, you need to know how good they are
work and you want your website to rank as high as possible in the search results. Height
keyword rank means you’ve done a great job creating relevant content. Low rating
means that you may have made some mistakes or you just need time to build up
authority. Moz is a great tool to check your site’s ranking for keywords.
7. Most Popular Exit Pages
By visiting the Exit Pages section of Google Analytics, you can see the Exit Percentage of all pages on your website. Exit rate refers to the percentage of visitors who leave your site on a given page, compared to those who continued to study.
On the one hand, a high output frequency can mean that users have found what they were looking for on
this page and liked your site. On the other hand, this could mean that users did not like
page and left because of this. You should always look at pages with a high yield rate, fig.
find out why this is so, and amend if necessary.
Final thoughts
SEO can be challenging, especially if you’re a new blog owner. However, you should never just fly. The SEO metrics mentioned in this article can help you determine what you are doing right and what is wrong. By constantly analyzing these metrics, you can create the most successful and profitable strategy for your blog.
