In a recent report, it has been revealed that employees of the PGA Tour have heard the reasons behind the organization’s decision to merge with LIV Golf.
The merger, announced in March 2021, will see the two golf organizations come together to create a new media company called “GolfCo”. The aim of the merger is to help the PGA Tour and LIV Golf expand their global reach and provide more opportunities for golfers of all levels.
According to sources close to the situation, employees of the PGA Tour were briefed on the merger by the organization’s leadership team. During the briefing, it was explained that the move was driven by a desire to expand the PGA Tour’s reach beyond North America and to capitalize on the global growth of the sport.
The report suggests that the PGA Tour sees the merger as a way to reach new audiences in key international markets, such as Asia and Europe. Meanwhile, LIV Golf, which was launched in 2020 by golfers Greg Norman and Ricky Barnes, is focused on creating engaging content for golf fans and growing the sport’s fan base around the world.
Under the terms of the merger deal, the PGA Tour will take an equity stake in LIV Golf and contribute its media assets, including the Golf Channel and PGA Tour Live, to the new partnership. LIV Golf will bring its media assets, production capabilities, and content library to the table.
According to executives from both organizations, the partnership will offer a range of benefits for fans, golfers, and the wider golf industry. The increased reach and investment in global golf events and media coverage will help the sport to grow and thrive for years to come.
Overall, the merger between the PGA Tour and LIV Golf represents an exciting opportunity for golf fans and players worldwide. With the two organizations coming together under the umbrella of GolfCo, we can expect to see new and innovative ways of experiencing the sport, as well as a renewed focus on expanding its popularity on the global stage.